The ASO process considers the app's branding, which includes the name, icon, images, videos, etc. The metadata and keywords you choose for your app will significantly impact how well it performs in app stores like Apple's App Store and Google Play. Let's look at some of the best app store optimization tools out there. Even though these methods won't propel your app to the top of the charts overnight, they will help you get it in front of more people.
However, before we get started, it might be helpful to review what app store optimization entails. In other words, ASO encompasses anything you do to improve your app's visibility in the App Store or Google Play. Simply said, search engine optimization for mobile apps.
Using ASO tools, you may learn all about app-specific SEO. If you are looking for professional help, you can consider contacting the company providing the best SEO services in India.
Pros of App Store Optimization Tools
Competition is fiercer than ever in the mobile app industry, which is expected to increase by USD 653.91 billion from 2021–2025. You can rise to the top using optimization techniques for the app store.
If you are still unsure about whether or not ASO is the correct tool to incorporate into your mobile app strategy, we'll quickly go over its main advantages. In addition to the increased user engagement discussed above, mobile app optimization provides the following benefits:
- Enhanced app discoverability
- Downloads Have Increased
- Lowered the price of acquiring new users.
- Increase in App Purchases and Proceeds
- Targeting a worldwide audience
Now that the benefits have been covered, we can get to the meat of the post and look at the top ASO tools in depth.
Knowing about these tools will help you immensely, however, if you want to avoid the hassle of deciding which tool to select, and where to invest your money, you can consider delegating the App Optimization task to the best SEO company in India.
1. AppRadar
AppRadar provides in-depth insights into the methods via which your app is found. Utilizing an AI engine, this powerful application can cut your ASO time by 3-10 hours every month while helping you expand your user base.
It provides Download-driving keyword rankings and suggested uses for those phrases in your app store listings. Using this ASO tool, you can control how your app is translated into different languages and determine which updates are most beneficial to your app's development. You may enhance conversion by responding to user reviews with pre-made templates provided by App Radar.
Ads Intelligence in AppRadar helps you track your ad impression share, zero in on the best keywords for driving traffic, and fine-tune both paid and organic customer acquisition methods.
2. AppFollow
When it comes to gaining users organically, AppFollow is one of the best ASO solutions available. AppRadar Provides a simple method for identifying bottlenecks in your app's performance and addressing them swiftly.
AppFollow's ASO data is invaluable, and the platform's dashboards and Key Performance Indicators (KPI) tracking make it easy to evaluate the strategy's efficacy. You can keep tabs on how your competitors' items and app store rankings are shifting.
3. Sensor Tower
Mobile app industry leaders rely on Sensor Tower to gain valuable data-driven competitive insights into the global app ecosystem. App Intelligence from Sensor Tower is like the company's other products in that it combines several different resources into one. You can examine data like user ratings, the impact of being featured, daily sales and app usage, rankings by category and keyword, competitor research, and more.
Estimates for app downloads and sales are provided across multiple categories, device types, and countries via the Store Intelligence platform. When it's time to learn how successful other publishers' and app developers' user acquisition initiatives have been, this tool can help.
With the platform's weekly overview, you can identify which advertisers and publishers perform best. You can also check to see if the larger advertising budgets led to a rise in downloads. The Sensor Tower platform's free introductory version highlights the best-performing apps in several categories and locales.
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4. SplitMetrics
SplitMetrics is an innovative A/B testing solution for ASO apps that industry leaders like Rovio and Reddit use. You may use this system to split-test different versions of your app's page on the App Store and Google Play to find out which versions are more effective at generating downloads and purchases.
You can undertake an in-depth analysis of your app's landing page to reveal its weak spots and opportunities for improvement. You should use a test web page to fine-tune your app page before making it public.
You should try out the app's category, search advertisements, and app page. Examine the reactions of potential customers to various aspects of your app's marketing. Improve the ASO impact of your marketing products by integrating them with them.
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5. AppFigures
To monitor the success of their apps, the best app developers use App Figures. Whether you're an independent developer, a small studio, or a large app publisher, AppFigures can automatically connect to everything that counts for your apps, transforming your app data into robust, simple reports.
AppFigures is a comprehensive reporting solution that connects to several platforms, including the App Store, Google Play, mobile ad networks, and in-app analytics services. The following reports are available through AppFigures.
Keep tabs on the number of downloads, purchases, and revenue. Review Notifications Be alerted in Slack or email whenever a new review is posted for your app. Rankings The standing of your app compared to others is calculated and updated every hour—log information about sessions, users, and problem reports.
You can keep an eye on app monetization and ad performance across platforms and regions. You can learn which apps are the most popular in any given category. AppFigures offers adaptable reports that can be imported into other dashboards and exported to numerous file formats.
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Conclusion
You've probably observed that increasing your app's rating requires a great deal of critical thinking. The benefits of these app store optimization tools are impressive, whether your goal is merely to compare your program's performance to the competitors or whether you dig deeper by evaluating how different graphics affect downloads.
